In this episode of Black Beauty Jag, hosts Chloe and Caesar examine Jaguar’s controversial 2024 marketing campaign, which marked a significant departure from the brand’s traditional identity. Jaguar aimed to reinvent itself as an electric-only super luxury brand by 2026, but the campaign’s minimalist logo, abstract visuals, and absence of vehicles in advertising surprised and alienated many loyal fans. Also, there was a focus on what many critics labeled as “woke” elements, with social value undertones overshadowing the cars themselves. Rather than focusing on their iconic cars, the campaign showcased high fashion models and leaned into abstract themes, sparking criticism for prioritizing modern social values over Jaguar’s automotive legacy.

“And the backlash came in swiftly, with critics calling it woke for overshadowing Jaguar’s rich automotive legacy with socio political themes.”  –Chloe [05:16]

The public backlash was swift, with critics—including industry influencers like Elon Musk—calling out the campaign for sidelining Jaguar’s heritage. Internally, tensions surfaced through a leaked letter from Jaguar’s own design team, who expressed frustration at being excluded from key decisions and felt the new direction undermined the brand’s rich tradition. The episode also highlights the external pressures facing Jaguar, such as significant tariffs on imported cars and increased demand for classic models, both of which further complicated the reception of this bold rebranding.

• Jaguar’s recent marketing campaign has ignited considerable controversy, highlighting the risks of straying from a brand’s heritage.
• The backlash against the new campaign emphasizes the necessity for brands to maintain a strong connection with their loyal customer base.
• Internal dissent within Jaguar’s design team reveals the complexities of navigating brand evolution while respecting established legacy.
• The lessons from Jaguar’s experience stress the importance of integrating historical values into future marketing strategies.

Chloe and Caesar close with reflections on key branding lessons to be learned from Jaguar’s missteps. They stress the importance of honoring brand heritage while embracing innovation, keeping the product central in marketing, and listening closely to core audiences. As Jaguar seeks new agency partners and remains committed to an electric future with models like the upcoming Type 00, the hosts emphasize the ongoing challenge of rebuilding trust and navigating a path that connects the brand’s storied past with its ambitions for tomorrow.

Chapters

• 01:33 Introduction to Black Beauty Jag
• 02:59 Jaguar’s Bold Marketing Shift: A Woke Direction
• 07:46 The Controversy of Jaguar’s Rebranding
• 10:49 The Impact of External Factors on Jaguar’s Brand Strategy
• 14:57 Navigating the Future: Jaguar’s Electric Ambitions
• 17:32 The Evolution of Jaguar’s Branding

Episode Resources

Episode Credits

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Earlier in the Black Beauty Jag podcast, Jaguar clubs were discussed. Then, more recently… diving into specifics of rallies, such as the recent Arizona Fun Run (2025). Now, it is a matter of discussing the secret sauce to organizing your own memorable car shows and rallies. Thoughtful preparation, clear communication, and respect for the community. From planning scenic rally routes to pulling off spectacular car shows, it’s all about attention to detail and inclusivity.

“Let’s dive into the idea of building [our] community around our shared love for cars.”  –Chloe [07:31]

Drawing on recent experience, building on it, and understanding it, Chloe and Caesar unpack the steps necessary for one to build their own car show and/or car rally. They discuss various steps that need to be taken and considered in order to ensure the success of the show, rally, and ongoing community. 

• Creating a car club fosters a sense of belonging and shared passion among members.
• One of the key components of success in creating a car community is defining the shared automotive passion.
• Organizing car shows involves meticulous planning, including venue selection and theme establishment.

Throughout the episode, they highlight the intricacies of the car communities, even including considerations such as scheduling and other community concerns. They discuss methods of communication (e.g., online) and methods of promotion and continuing communication. This is a helpful episode, certainly, to get that ball rolling in the direction of your first car show and/or car rally and community.

Chapters

• 01:39 Introducing the “Starting Your Car Show” Episode
• 02:32 The Joy of Connection in Car Enthusiast Communities
• 06:24 Organizing YOUR Car Show and/or Rally
• 07:31 Building a Community Through Car Clubs
• 12:00 Bonding and The Journey of Car Enthusiasts

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Episode Credits

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The Arizona Fun Run serves as a rich tapestry through which car enthusiasts can delve into the multifaceted experience of participating in a classic car rally. This episode intricately details the personal reflections of Michael and Deborah Anderson, by way of Chloe and Caesar, as they navigate the exhilarating yet daunting world of automotive gatherings. They articulate their initial expectations contrasted with the realities encountered, highlighting the overwhelming camaraderie among fellow enthusiasts and the mesmerizing allure of classic automobiles.

“Sharing a passion and knowledge creates a deeper experience. Car culture thrives not just on the cars, but the information we exchange.”  –Chloe [06:38]

You’ll hear candid reflections about the camaraderie, challenges with event organization and judging, and the unique impact of connecting with local businesses along historic Route 66. With both practical advice and plenty of heartfelt stories, Chloe and Caesar, on behalf of Michael and Deborah, highlight the real magic behind these events—bonding over a shared passion for incredible cars and creating your own memorable journey.

• The Arizona Fun Run provided an exhilarating opportunity to engage with fellow car enthusiasts and share our passion for classic cars.
• Connecting with other attendees is essential for enriching the rally experience, fostering friendships and shared interests among car lovers.
• We noted a discrepancy in judging criteria at the event, which appeared to favor older models over newer ones, creating frustration among participants, even the winners.
• The charm of local businesses along Route 66 greatly enhanced our experience, showcasing the importance of exceptional service in the community.

The narrative extends beyond mere observations as they dissect the nuances of event management, including the lack of transparency regarding judging criteria that seemingly favored older models over newer ones like the Jaguar F-Type. Such insights foster a critical dialogue regarding inclusivity and the need for clearer guidelines that could enhance the experience for all participants. Overall, the episode encapsulates not only the joy of the rally but also the lessons learned from both the event and the vibrant community surrounding it.

Chapters

• 01:42 Introduction to the Arizona Fun Run
• 02:43 Reflections on the Arizona Fun Run
• 04:55 Understanding Event Preparation and Engagement
• 11:51 Addressing Event Management Issues
• 13:51 Optimal Approach to Future Car Enthusiast Events

Episode Resources

Episode Credits

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The discussion commences with an exhilarating exploration of the forthcoming 2025 Arizona Fun Run, an event that transcends the mere act of driving, evolving into a celebration of community and automotive enthusiasm. Within the context of this rally, we delve into the intricacies of road rallying, highlighting not only the adrenaline-fueled excitement but also the essential preparation required for participants. The conversation navigates through the various types of rallies, contrasting the precision demanded in regularity rallies with the high-octane thrills of competitive stage events. This duality underscores the diverse appeal of rallying, where both novice and seasoned drivers can find their niche.

“Let’s dive into one of my favorite parts of these events. Networking and opportunities.“ -Chloe [11:17]

Chloe and Caesar articulate the importance of physical and mental preparedness, emphasizing that rallying is not merely a test of speed (in some rallies) but also a formidable challenge that necessitates endurance and mental agility. Engaging in strength training and maintaining a fit physique emerge as crucial components in managing the physical demands of the rally (especially the speed rallies). Additionally, Chloe and Caesar explore the significance of mental readiness, advocating for the mastery of navigational skills that extend beyond reliance on technology. The ability to read maps and maintain composure in the face of unexpected challenges is presented as a vital asset for any rally participant.

• The 2025 Arizona Fun Run serves as an exhilarating celebration of automotive culture and community.
• Rallying demands not only physical preparation but also mental agility and navigational skills.
• Understanding your vehicle’s mechanics is crucial for addressing potential issues during a rally.
• Networking opportunities at events like the Arizona Fun Run can lead to meaningful connections and collaborations.

The episode further elaborates on the mechanical readiness of the vehicle, underscoring the necessity of understanding one’s car, particularly the Jaguar F-Type, to effectively manage any issues that may arise during the event. The discourse advances to the value of teamwork and collaboration, illuminating how clear communication and defined roles within a team can significantly enhance the rally experience. The conversation culminates in an invitation to the Arizona Fun Run, portraying it not only as a rally but as a vibrant festival that fosters connections among car enthusiasts, thereby enriching the overall experience of participating in automotive culture.

Chapters

• 01:37 Introduction to Road Rallying
• 05:15 Preparing for Rallying: Physical and Mental Readiness
• 07:45 Team Dynamics and Collaboration in Rally Preparation
• 10:00.156 The Excitement of the Arizona Fun Run (Casual Rally)
• 13:11 The Thrill of Rallying: A Celebration of Car Culture

Episode Resources

Episode Credits

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The exploration of Route 66 through the lens of Michael and Deborah’s journey, accompanied by their sleek Black Beauty Jag and their beloved Italian Greyhuahua, Trudy, embodies a profound narrative of nostalgia and discovery. As they embark on this iconic American highway, we delve into the significance of their starting point in Santa Monica, a locale imbued with personal history for Deborah, who reflects on her past experiences of managing logistics during the tumultuous 1992 LA riots. The juxtaposition of the coastal beauty of Santa Monica against the backdrop of their road trip signifies a poignant connection between memory and the open road, setting the stage for a rich tapestry of experiences that unfolds as they traverse California and Arizona.

“[Black Beauty Jag] isn’t just a car. [She’s] a part of their story…” –Chloe [01:56]

Each city along their route, from the vibrant streets of Los Angeles to the serene stops in Barstow, serves as a catalyst for Deborah’s recollections, revealing layers of her life story intertwined with the historic fabric of Route 66. The journey is not merely a physical traverse, but an emotional reconnection to cherished moments and places. As they navigate through iconic towns such as Oatman, Kingman, and Seligman, the warmth of small-town hospitality and the enchanting character of each stop enrich their experience, reinforcing the notion that Route 66 is not just a road, but a living narrative that invites travelers to partake in its legacy.

• The journey along Route 66 transcended mere travel, evolving into a rich tapestry of memories.
• Santa Monica served as a poignant starting point, deeply intertwined with Deborah’s personal history.
• Each stop along Route 66 revealed a unique narrative, enhancing the adventure with nostalgic richness.

Notably, Black Beauty Jag transcends its role as mere transportation… She becomes an emblem of elegance and freedom, enhancing the essence of the adventure. The car symbolizes a bridge between past and present, allowing Michael and Deborah to engage deeply with the landscapes they traverse. The unexpected encounter with a burro in Oatman serves as a metaphor for the delightful surprises that travel can offer, highlighting the spontaneity inherent in their journey. As we reflect on their experience, it is clear that Route 66, with its myriad stories and historical significance, fosters a sense of exploration and connection, making each mile a meaningful part of their odyssey.

Chapters

• 01:39 Exploring Route 66: The Adventure Begins
• 02:21 Journey on Route 66: A Tale of Nostalgia and Adventure
• 05:59 A Journey Through Santa Monica: The Start of Memories
• 09:48 Oatman, the Burro and Trudy “connect”
• 10:37 Seligman: Angel’s Barbershop and hometown feel
• 11:23 Exploring Flagstaff and Beyond
• 14:56 The Allure of Route 66

Episode Resources

Episode Credits

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Embarking upon an exploration of the Route 66 Fun Run in Arizona unveils a rich tapestry of Americana that intertwines automotive history with the enduring spirit of the classic American road trip. The episode meticulously delineates the significance of this iconic highway, serving not merely as a thoroughfare, but as a cultural landmark that encapsulates the essence of freedom and adventure inherent in the American experience. As the co-hosts engage, they delve into the origins of the Route 66 revival, spotlighting the pivotal role played by towns such as Seligman, where the journey commences. The narrative illuminates the vibrant atmosphere of Seligman, characterized by its eclectic museums and nostalgic diners, each contributing to a living museum dedicated to the legacy of Route 66. Special recognition is given to the man who started it all, Angel Delgadillo, who Michael, owner of Black Beauty Jag had a chance to chat with and get a feel for this awesome history of the Route 66 significance.

“It’s like walking through a living museum of automotive history. Each car with its own story creating this beautiful tapestry of car culture.”  –Chloe [06:51]

As we traverse the highway, the episode artfully highlights key stops along the route, such as Kingman, where a grand automotive spectacle unfolds during the Fun Run. The overwhelming array of vintage and contemporary vehicles showcased here not only captivates car enthusiasts but also serves as a testament to the community’s dedication to preserving this cultural heritage. The lively atmosphere is further enhanced by local vendors, live music, and the hearty participation of the community, transforming the town into a veritable celebration of car culture. We emphasize the significance of these gatherings in fostering a sense of community and shared passion among participants, thereby enriching the overall experience of the Route 66 Fun Run.

• The Route 66 fun run epitomizes the celebration of American automotive culture and history.
• Seligman, Arizona, serves as a significant starting point for the Route 66 revival movement, especially with the gift shop run by the family of Angel Delgadillo, who helped fuel the revival.
• The event unites car enthusiasts, creating a vibrant atmosphere filled with community spirit.

Concluding our journey, we reflect on the profound impact of this event as it encapsulates the allure of the open road, brimming with stories and experiences that resonate across generations. As we approach the centennial of Route 66 in 2026, the episode serves as a clarion call for enthusiasts to engage with this cherished piece of Americana, inviting listeners to plan ahead and partake in a journey that promises not just automotive marvels but a celebration of freedom and exploration.

Chapters

• 01:48 Exploring the Significance of Route 66
• 02:06 Diving into the Legacy of Route 66
• 05:38 Seligman’s Role in the Revival of Route 66
• 08:44 Community and Culture around the Fun Run
• 12:08 Planning for the Route 66 Fun Run
• 13:53 The Spirit of Adventure

Episode Resources

Episode Credits

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This week’s discussion of the Jaguar F-Type delves into the intricate relationship between the exhilaration of owning such a vehicle and the financial implications that accompany said ownership. From the outset, Caesar and Chloe, on behalf of Michael and Deborah, articulate that the F-Type is not merely an automotive achievement but a profound confluence of engineering brilliance and aesthetic allure. However, this beauty does not come without its challenges, especially in the form of financial challenges. Simply put, there is the notable truth of the cost of such elegance, science, craftsmanship, and maintaining such beauty and science at the most optimal level.

“It’s crucial to weigh all your options and be informed. Getting the specifics right can change your whole ownership journey and avoid those nasty surprises.” –Caesar [09:55]

Potential owners are admonished to consider the substantial repair costs that can pose a potential and significant deterrent. Chloe and Caesar examine the necessity of extended warranties, acknowledging the dichotomy of opinions surrounding their value. Some owners find solace in the security provided by such warranties, while others oppose the notion due to the perceived cost-benefit disparity.

• Owning a Jaguar F-Type is an experience that combines both elegance and power, requiring careful consideration of practical implications.
• Understanding the specifics of warranty coverage is paramount to prevent unexpected costs, especially for high-maintenance vehicles like the F-Type.
• The emotional bond with an F-Type often influences decisions about warranties, highlighting the interplay between financial and sentimental values in ownership.

Based on the research provided by Michael and Deborah, the discourse extends to anecdotes found in that same research, distilled down to illustrated summaries… noted, generalized experiential references from F-Type owners. All of this generalization and compiling of notations underscores the importance of personal risk assessment in the decision-making process regarding warranties. Ultimately, it is as much about peace of mind as it is about financial prudence… and determining one’s balance between the two.

Chapters

• 01:32 The Allure and Consequences of Luxury Cars
• 02:35 The Debate on Extended Warranties for the Jaguar F-Type
• 06:05 Understanding Extended Warranties for Luxury Cars
• 10:14 Impact of Modifications on Warranties for F-Type Owners
• 12:09 Understanding Jaguar F-Type Ownership Costs
• 14:06 The Birdseye View Jaguar F-Type Ownership

Episode Resources

Episode Credits

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The discussion commences with an exploration of the Jaguar F-Type, a vehicle that has indelibly marked its presence in the automotive landscape. This session delves into the genesis of the F-Type, tracing its origins back to its debut at the Detroit Auto Show in 2000, where it was first presented as a concept by the esteemed designer Keith Helfet.

“The F-Type concept car showcased clean lines and features like teardrop headlights, serving as a bridge between Jaguar’s legacy and future aspirations.” –Chloe [03:35]

Chloe and Caesar continue by discussing the pivotal moment for Jaguar, symbolizing a resurgence of the brand’s identity and ambitions in the sports car arena. The narrative unfolds by examining the intricate design elements that characterize the F-Type, including its sleek lines and distinctive oval grille, which pay homage to Jaguar’s illustrious heritage while simultaneously reflecting a forward-looking vision.

• It is helpful to understand (as well as recognize) where the F-Type originated (e.g. Keith Helfet’s contribution and the debut at the Detroit Auto Show)…
• Ian Callum’s influence in shaping the F-Type has been profound, merging classic design elements with contemporary performance characteristics.
• The enduring legacy of the F-Type will likely continue as Jaguar navigates the evolving automotive landscape, ensuring the spirit of driving remains intact.

Consistent with other episodes in the Black Beauty Jag podcast, the discussion highlights how the F-Type serves as a bridge between the classic designs of the past and the innovative aspirations for the future, encapsulating the essence of what it means to be a modern sports car.

Chapters

• 01:37 Spotlight on the Jaguar F-Type
• 05:43 The Design Journey of the Jaguar F-Type
• 06:55 The Evolution of the Jaguar F-Type
• 11:06 Transitioning to Electrification: The Future of the F-Type
• 13:08 The Future of Jaguar: Keeping the F-Type Spirit Alive

Episode Resources

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A few episodes back, during this Black Beauty Jag podcast, we discussed options for the winter, whether that was to store one’s Jaguar, drive it, do some sort of hybrid solution, or maybe even move to a warmer climate during the colder months. This episode takes a deeper dive into the solution of storing your jaguar and covers some of those topics again as a reminder of what needs to be covered when storing your beloved jaguar.

“Cars are more than just machines. They become a part of our identity and that guides how we care for them.” -Caesar [12:01]

Through the lens of personal anecdotes, particularly those of the Andersons, Caesar, and Chloe, our hosts, explore the emotional and practical dimensions of long-term car storage. They emphasize the significance of preserving the vehicle’s condition, ensuring that it remains a source of joy and adventure for its owners. 

• Understanding the critical aspects of long-term storage is essential for preserving the Jaguar’s performance.
• Proper maintenance practices, such as using battery tenders and fuel stabilizers, are crucial for car longevity.
• The emotional connection between owners and their cars plays a vital role in the car storage process.
• Effective pest prevention methods, including maintaining a clean environment, are necessary for protecting vehicles.
• Investing in a quality car cover provides essential protection and ensures the vehicle remains in excellent condition.

Key discussions include the importance of proper battery management, fuel stabilization, and tire care, all critical aspects that contribute to the vehicle’s longevity. The hosts highlight the personal connections individuals form with their cars, asserting that these machines are not merely modes of transportation, but rather companions on life’s journeys. As they dissect various storage strategies, the podcast provides listeners with actionable tips, fostering a sense of community among car enthusiasts who share a profound appreciation for the road and the memories their vehicles encapsulate.

Chapters

• 01:32 Greetings and Introduction to Black Beauty Jag Podcast
• 02:08 Preparing Your Jaguar F-Type for Long-Term Storage
• 08:22 Keeping the Pests Out of Your Car (as much as possible!)
• 12:27 The Importance of Car Covers in Vehicle Storage
• 13:51 Final Summary of Long-Term Storage Success

Episode Resources

Episode Credits

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