Affiliate Marketing Defined #SocialCafe 12.49

Author: Published: December 6, 2023 0 comments

Sometimes, there are different definitions for different types of marketing. If that is the case, what is the deal with Affiliate Marketing? And, what does it mean for digital marketing?

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Transcript
Michael Anderson:

Welcome to Social Web Cafe's Social Cafe Interactive.

Deborah E:

This week we are talking about affiliate marketing.

Deborah E:

We're on season 12 and episode 49.

Michael Anderson:

The immersive event that was born from the geeky

Michael Anderson:

entertainment mind of Deborah E.

Michael Anderson:

And it bloomed into a web show, a podcast, also propelling her to be

Michael Anderson:

recognized as a global influencer in video podcasting and all this continuing

Michael Anderson:

to be the number one jazz singer in LA.

Michael Anderson:

So

Deborah E:

welcome Gail, welcome Martin and Affiliate Marketing.

Deborah E:

That's kind of an old topic and yet it could be a new topic,

Deborah E:

depending on how you look at it.

Deborah E:

Hey, I have a question for you guys.

Deborah E:

One that I don't think I put in the chat.

Deborah E:

What is your projection for 2024?

Deborah E:

Do you think this is still going to be a popular thing?

Deborah E:

Do you think affiliate marketing will kind of die out or do you think it'll

Deborah E:

just keep going like it always has?

Gail Gardner:

Well, it's lasted this long.

Gail Gardner:

I don't think it's going away.

Gail Gardner:

Google sometimes makes it harder and people quit, but then they

Gail Gardner:

find some other way to get traffic.

Gail Gardner:

And

Deborah E:

so you think if it kind of goes up and down and, and it's got its

Deborah E:

ebbs and flows, it's just not, it's, I was going to say, for some reason, I

Deborah E:

was going to say it's like toilet paper.

Deborah E:

It's still, I don't know why that came to mind, but it's

Deborah E:

like, there's always a need.

Gail Gardner:

So before, before we met.

Gail Gardner:

Right.

Gail Gardner:

Affiliate marketing was big.

Gail Gardner:

I knew people that were making six figures because Google gave their content

Gail Gardner:

traffic and then one day Google kind of took all the traffic away and so their

Gail Gardner:

sales tanked and some of them had to take on other jobs or work and, but,

Gail Gardner:

but there are still people that make big money with affiliate marketing.

Gail Gardner:

Most of the people I know, they just have.

Gail Gardner:

You know, they'll, they'll have a link for something they actually use,

Gail Gardner:

or they'll have a page on their site about these are the things I use.

Gail Gardner:

And here's my links.

Gail Gardner:

And then if I mean, no pressure, like they're not actually affiliate marketers,

Gail Gardner:

they're people who do something who happen to have a few affiliate links or maybe

Gail Gardner:

a lot of affiliate links, but their, their primary focus isn't affiliate.

Deborah E:

It's kind of complimentary to whatever they're doing.

Deborah E:

Like, Hey, this is what I do, but.

Deborah E:

This is something else that I sell that also goes with what I'm doing.

Deborah E:

This is a definition of complimentary.

Deborah E:

I just

Gail Gardner:

Right.

Gail Gardner:

So Kristi Hines has a really good page of like 200 great affiliate

Gail Gardner:

programs for bloggers to look at.

Gail Gardner:

And so if you go to, I think it's at kristihines.

Gail Gardner:

com, just put in affiliate programs and she has a page and

Gail Gardner:

it's got all the programs on it.

Deborah E:

So you do like, affiliate programs, in quotes,

Deborah E:

site, colon, kristihines.

Deborah E:

com, in your Google search, and there you go.

Gail Gardner:

Yeah, I don't think you have to get that fancy with it.

Deborah E:

I'm a geek, what can I say?

Deborah E:

I

Gail Gardner:

mean, if it's hard to find, that would be one way, but I

Gail Gardner:

don't think it's hard to find there.

Deborah E:

Welcome, Tom.

Deborah E:

Welcome.

Deborah E:

And I want to come back.

Deborah E:

I love the stuff that you were saying in the Twitter chat, the

Deborah E:

controversial aspect of affiliate marketing, but pop over to Martin.

Deborah E:

Martin was putting his thumbs up on the, you think affiliate marketing

Deborah E:

will be going strong in 2024?

Martin Lindeskog:

Yes.

Martin Lindeskog:

If it's provided any value, it will.

Martin Lindeskog:

So if you could save money on good stuff and you could earn money.

Martin Lindeskog:

And live a good life, use good products.

Gail Gardner:

I think it's more valuable for S A A S because like

Gail Gardner:

some, some products are so complicated that even people that use them

Gail Gardner:

don't know how to use everything.

Gail Gardner:

And so I think there's a lot of room for like an SEO type person

Gail Gardner:

could, could have post after post on features in SEM rush, for example.

Gail Gardner:

On how to use it, because I don't think most people that have a SEMrush

Gail Gardner:

subscription have a clue what it does.

Gail Gardner:

They, they have a couple of things they do, and they don't

Gail Gardner:

know all the other stuff.

Gail Gardner:

And so I think that there's a lot of value if you actually use something

Gail Gardner:

and you can actually provide, like, step by step instructions, how to

Gail Gardner:

do something or, or an overview of this is why I have this tool.

Gail Gardner:

And this is what it does for me.

Gail Gardner:

You know, some actual applications of the tool.

Gail Gardner:

I think that that's valuable.

Gail Gardner:

And if I'm looking for something and I'm reading your post and you give me the most

Gail Gardner:

information about it, I, why should I mind if you get a small, small commission after

Gail Gardner:

you did all that stuff that helped you.

Deborah E:

So like Ann Smarty should be recommending, you know, SEM Rush.

Gail Gardner:

Right.

Gail Gardner:

Yeah.

Gail Gardner:

So anything that, that you want to, anything you actually

Gail Gardner:

use, the, the problem with affiliate marketing is all these.

Gail Gardner:

Top three, whatever's posts online, where they just picked the two, the three

Gail Gardner:

that pay the best and ranked them by how much they get paid commission, right?

Gail Gardner:

There is no value to that, except to the person who did it.

Gail Gardner:

It is like hosting companies is a common one.

Gail Gardner:

You don't have any idea whether those are good or bad.

Gail Gardner:

All you know, is.

Gail Gardner:

That, you know, that, that guy recommended those three, but there

Gail Gardner:

are some real affiliate program sites for hosting where they actually test

Gail Gardner:

the hosts and they have a graph and it says uptime, outages, speed, you know,

Gail Gardner:

and, and they rank them by, do they have their, their servers overloaded?

Gail Gardner:

And is that slowing down your site?

Gail Gardner:

Right?

Gail Gardner:

So there is, there are valuable, you know, Um, like a hosting related website where

Gail Gardner:

they actually tested a bunch of hosts.

Deborah E:

It's like having KPIs.

Gail Gardner:

Yeah, right.

Gail Gardner:

But those sites where it says top three, whatever, I don't trust those because I

Gail Gardner:

don't believe those are the top three.

Gail Gardner:

I think those are the top three that pay the best.

Deborah E:

What about the sites that I've seen somewhere, for instance, and I

Deborah E:

know I'm not picking on Riverside, it's just easy to say Riverside because we're

Deborah E:

actually recording this on Riverside.

Deborah E:

No, I'm not.

Deborah E:

I, okay.

Deborah E:

I'm an affiliate of Riverside, but I can't remember what my link is.

Deborah E:

Um, but for instance, Riverside would put out an article.

Deborah E:

I think they do have an article like this where they'll say, The best places

Deborah E:

to, host your, your, you know, like what we're doing, your live stream and

Deborah E:

they'll actually list themselves and they won't put themselves at the top.

Deborah E:

They'll actually put themselves at the bottom.

Deborah E:

I've seen several different companies do this and they'll, they'll list

Deborah E:

other companies and they will actually evaluate the different features.

Deborah E:

They'll come up with kind of like KPIs and they'll, it'll be a thoughtful.

Deborah E:

I've seen several different articles like that where the, the company

Deborah E:

that is hosting the article will put themselves at the bottom.

Deborah E:

Um, or, or even if they put them at the top, it's, it's actually well thought out.

Deborah E:

It's not like they put a bias towards themselves.

Deborah E:

What do you think of those, Gail?

Deborah E:

And then Martin, yeah, I wanted to hear, obviously, Martin

Deborah E:

and Tom, your thoughts too.

Deborah E:

I'm just sitting with Gail, brought up.

Gail Gardner:

No, go ahead and let, let Martin say something.

Gail Gardner:

Julie was messaging me and I was answering.

Martin Lindeskog:

Uh, and I seen that and I think that's pretty okay, but

Martin Lindeskog:

I, many of them are pretty same thing.

Martin Lindeskog:

So I, I said, as Gail is saying that you're doing it in a

Martin Lindeskog:

personal way, I'm using this.

Martin Lindeskog:

That's a good, good thing, but I think that's good and it's good for

Martin Lindeskog:

SEO and it's good for having a list.

Martin Lindeskog:

You could find some other and getting curious.

Martin Lindeskog:

What's that service?

Martin Lindeskog:

I have, I have found that thanks to a blog post like that.

Deborah E:

Do you think it's a, it's a buyer beware kind of thing where you

Deborah E:

look at, Hey, are they really evaluating the KPIs or the, the met, you know,

Martin Lindeskog:

And the same thing with KPI and others.

Martin Lindeskog:

I mean, at least in Sweden, lots of regular hosting companies, they

Martin Lindeskog:

have all these kinds of lists.

Gail Gardner:

Right.

Gail Gardner:

So, so yes, it's going to be worse now because of AI, right?

Gail Gardner:

So now anybody who knows nothing about anything can regurgitate.

Gail Gardner:

Basically kind of copies of 10 compiled, whatevers that AI is doing, right.

Gail Gardner:

And publish, but generally speaking, hopefully people get wise.

Gail Gardner:

They can, they can recognize AI, AI tends to be repetitive, right?

Gail Gardner:

So if you see content that says such and such, blah, blah, blah,

Gail Gardner:

such and such, blah, blah, blah, such and such, blah, blah, blah.

Gail Gardner:

If you see that, you know, that an AI generated that and you have

Gail Gardner:

to like interact with the person.

Gail Gardner:

Like, you have to know it's a real person.

Gail Gardner:

If you see someone that you know, and they have published something,

Gail Gardner:

hopefully, even if the AI generated it, they at least made sure it was right.

Gail Gardner:

But if you see some random site, and you don't know who that

Gail Gardner:

person is, I would not believe.

Gail Gardner:

AI apparently makes stuff up.

Gail Gardner:

AI is not an accurate way to generate content.

Gail Gardner:

At least not now.

Gail Gardner:

And so it is always buyer beware and people are always a little,

Gail Gardner:

are always a little biased.

Gail Gardner:

There's no way to be not biased, right?

Gail Gardner:

If you had a hosting company and you had a bad experience, you may be down on

Gail Gardner:

them, you know, but sometimes things fail.

Gail Gardner:

And then.

Gail Gardner:

You know, you may have a hosting company, you would never personally had

Gail Gardner:

a bad experience, so you think they're okay, but there's a zillion negative

Gail Gardner:

reviews of people that had really bad experiences with that company.

Gail Gardner:

And so, you know, you always have to read.

Gail Gardner:

It's like when I, when I evaluate products, I go to Amazon, I read

Gail Gardner:

all the negative reviews first.

Gail Gardner:

Then I read the positive reviews and if somebody's just blasting something, I'll

Gail Gardner:

go read their other reviews because a lot of times people that just like to bash,

Gail Gardner:

all the reviews are pretty much bash and you know that person you can ignore.

Gail Gardner:

Right, right, right.

Gail Gardner:

So it's like if you're evaluating something, even if anything

Gail Gardner:

affiliate, right, go to G2.

Gail Gardner:

Used to be G2Crowd.

Gail Gardner:

Go to g2.com.

Gail Gardner:

Read the reviews there.

Gail Gardner:

You'll learn a lot of stuff, like you'll find a limitation that you didn't

Gail Gardner:

come across anywhere else in, in a comment or review on G2 or on Capterra.

Gail Gardner:

There's one other one, right?

Gail Gardner:

There's Capterra, there's G2, there's, there's a third one.

Gail Gardner:

I can't think of name.

Deborah E:

It eludes me.

Deborah E:

I'd have to go back in time.

Gail Gardner:

Yeah, but there's three places and they have extensive reviews.

Gail Gardner:

They have video reviews and they have all kinds of comments and rankings.

Gail Gardner:

And so, yeah, but I think affiliate marketing done well is, is legitimate

Gail Gardner:

and it's good for everybody involved.

Gail Gardner:

And you know, and then the other kind just, you know, if you see a site

Gail Gardner:

and it says top three, anythings.

Gail Gardner:

Probably assume that's probably one of those template, pick the

Gail Gardner:

top three and don't go there.

Deborah E:

There you go.

Deborah E:

And Tom, you brought up.

Deborah E:

Some concerns on the Twitter Chat?

Tom Reid:

Well, it depends on whether we're talking about specifics of

Tom Reid:

a particular affiliate arrangement or affiliate marketing in general.

Tom Reid:

Um, there are some good matches.

Tom Reid:

There are some overlaps in, in the, and let's just use the email list.

Tom Reid:

That's not the only way, but the email list that, that people might

Tom Reid:

share and say, Hey, my good friend, so and so has got this great product.

Tom Reid:

I've seen it.

Tom Reid:

It works.

Tom Reid:

If, if they are on similar paths in terms of.

Tom Reid:

A high potential for overlap of interest between two separate

Tom Reid:

mailing lists that can work.

Tom Reid:

And I've seen numbers and people have promoted that.

Tom Reid:

I've dabbled in a little bit myself.

Tom Reid:

I've got, um, I have a subscription with, um, an author network and they

Tom Reid:

have all kinds of resources that I've used extensively from little animations

Tom Reid:

that, that have my book cover and, and all kinds of stock photos that

Tom Reid:

I can put my, my book in it, you know, just good, good resources.

Tom Reid:

And I got in early and it's, you know, it's a good deal.

Tom Reid:

And they've, they approached me and said, Hey, would you like to

Tom Reid:

join the affiliate marketing for our, our next big package sale?

Tom Reid:

And, and I tried it a bit, but the truth is, while I may have some, some authors

Tom Reid:

that, that follow me or I follow them in the, the Twitter world, excuse me,

Tom Reid:

my email list is focused on government contracting and leadership and not

Tom Reid:

leadership writing so much as leadership.

Tom Reid:

Developing leaders.

Tom Reid:

And so I had no success.

Tom Reid:

I literally none came out of that.

Tom Reid:

So that made me think it through a little more thoroughly and say, well, who would

Tom Reid:

I know that would have a list I could use?

Tom Reid:

Ironically, in my market.

Tom Reid:

Having been around as long as I've been around, nobody compares.

Tom Reid:

My list is probably the best one out there.

Tom Reid:

And when I've chatted with others about that, just exploring and

Tom Reid:

say, Hey, you know, I, have you ever done any affiliate marketing?

Tom Reid:

I get this, I've heard of that, but I really don't know anything about it.

Tom Reid:

You know, I wouldn't want to do anything.

Tom Reid:

It's like, well, you know, that's not going to be a productive arrangement.

Tom Reid:

So what I've also experienced is on the reception end of it.

Tom Reid:

I may be on six different people's lists because I think each one

Tom Reid:

offers something different.

Tom Reid:

And then something comes up and I get this, Hey, don't you think

Tom Reid:

you would benefit from this?

Tom Reid:

My friend, Joe does this.

Tom Reid:

And within an hour, I get another message from one of the other six.

Tom Reid:

It says, Hey, my friend, Joe is just put out.

Tom Reid:

And I ended up with five different messages.

Tom Reid:

over the same dang thing, which by the way, I have no interest in to begin with.

Tom Reid:

And so what's happened is in a couple of those cases, like, okay, these are

Tom Reid:

clearly redundant, delete, delete, delete.

Tom Reid:

And I, I get off the list.

Tom Reid:

So I think there is some long term damage that can be done to your brand

Tom Reid:

if you aren't really careful about it.

Tom Reid:

I think the bulk of the people doing it are not careful about it.

Tom Reid:

And so while I can agree that the concept makes sense and it is good marketing

Tom Reid:

approach, if executed properly, my experience on both sides of that says

Tom Reid:

this really isn't something I'm going to dig into, I could make, I can do

Tom Reid:

better marketing myself in ways other than affiliate marketing, because who

Tom Reid:

else has a list that has a concentration of the people that I market to?

Deborah E:

That makes sense.

Gail Gardner:

That, that seems odd that that would happen though,

Gail Gardner:

because if I were wanting to send something to someone's list.

Gail Gardner:

I wouldn't send it to a bunch of rel, you know, related lists all at the same time.

Deborah E:

I see that a lot.

Gail Gardner:

I mean, I think

Deborah E:

I do, I'll get like six different people send the same

Deborah E:

thing all in a row in my email.

Deborah E:

Yeah.

Gail Gardner:

Well, yeah.

Gail Gardner:

If they're, okay, so if it's some kind of big push for Black Friday or

Gail Gardner:

something, maybe, but what, but in general, though, it would make more sense

Gail Gardner:

for, like, one to send it on in January and another one to send it in March and

Gail Gardner:

another one to send it in May, right?

Gail Gardner:

Because, because you're gonna have that overlap.

Tom Reid:

Well, and Gail, I agree with you completely.

Gail Gardner:

Then they should realize the overlap.

Deborah E:

I think they don't realize it because it's like one

Deborah E:

person, like for instance, in the PLR market, everybody seems to know

Deborah E:

everybody seems to know everybody.

Deborah E:

So one person will say, Hey, I'm going to have this little thing about puppy dogs.

Deborah E:

I'm going to let you know that next week we're going to have this

Deborah E:

little PLR all about puppy dogs.

Deborah E:

Oh, great.

Deborah E:

We're going to do it about puppy dogs.

Deborah E:

And all of these 10 people, . Send it out to all of their lists

Deborah E:

about the puppy dog PLR.

Deborah E:

And it just so happens that I know all of those 10 people because they

Deborah E:

normally sell things about kitty cats.

Deborah E:

So all on their lists about kitty cats, I get the email that says,

Deborah E:

Oh, this week, we're going to have this PLR from this wonderful

Deborah E:

person over here about puppy dogs.

Deborah E:

And so I get 10 emails.

Deborah E:

that's normally about kitty cats, different kitty cats, because there are

Deborah E:

10 different kitty cats, but now we have this thing about the 10 same puppy dogs.

Deborah E:

It's like, all right, I got it.

Deborah E:

I got it.

Deborah E:

I also heard about the puppy dogs because I also know the gal that

Deborah E:

knows the puppy dogs and that's how it ends up always being the same email.

Gail Gardner:

Yeah, that would be a problem.

Gail Gardner:

We should, we should strive not to do that.

Tom Reid:

Conceptually, I agree with what you're saying.

Tom Reid:

I just feel that as it's executed, that's really poorly done.

Tom Reid:

And it's, it's rare to find the one that seems successful.

Tom Reid:

And of course, that's the one you hear about, you know, one time, two people

Tom Reid:

got together and really did a good job of it and had a success and they go, you

Tom Reid:

know, we made 10, 000 sales because great.

Tom Reid:

I'm happy for you.

Tom Reid:

It's not my thing.

Gail Gardner:

Yeah, but to do it all at once in the same niche,

Gail Gardner:

you're going to dilute your results.

Tom Reid:

Exactly.

Tom Reid:

And that's how I see it.

Gail Gardner:

That's why you shouldn't do it that way.

Tom Reid:

Agreed.

Tom Reid:

It's bad execution.

Deborah E:

And some don't.

Deborah E:

Like, for instance, I was, I was thinking about a, um, this came

Deborah E:

up Black Friday, unrelated, but I was thinking about a coupon.

Deborah E:

I looked at it on a dashboard thing I had and the coupon was Ileane,

Deborah E:

Miss Ileane, as in Miss Ileane Smith.

Deborah E:

And the coupon was that, and I thought that was a program that was set

Deborah E:

up just for her, only her, because not everybody's name is Ileane.

Deborah E:

And that, that would be an example, Gail, you know, where obviously only that

Deborah E:

one went out for Miss Ileane and maybe, you know, more affiliate marketers.

Deborah E:

...where not affiliate marketers, but the, the parent company should be doing

Deborah E:

that where it's like, Hey, we're going to have this, but we're only going to

Deborah E:

have it for this particular affiliate marketer who happens to have 10, 000

Deborah E:

people on their list or whatever.

Deborah E:

This is a special coupon at this time for this puppy dog this week,

Deborah E:

and we'll do something over for this person, this puppy dog in two weeks,

Deborah E:

you know, with this special deal.

Deborah E:

Is that feasible?

Gail Gardner:

Yeah, I mean, they have, they control the timing.

Gail Gardner:

When that happens, that is the person that's making the deal to send it

Gail Gardner:

to a list that made that error.

Gail Gardner:

Because the guy who owns each list may not have any idea that he's doing that.

Deborah E:

Maybe that's something someone at the parent

Deborah E:

company is not thinking about.

Deborah E:

That they're flooding the market and then they're not getting Apparently.

Deborah E:

Because they could have, you know, if they do that, they might

Deborah E:

get multiple puppy dogs sold.

Deborah E:

If they actually spread it out.

Tom Reid:

Well, let me, let me pose it from a little different angle, too.

Tom Reid:

We still make jokes about the Nigerian prince, and the reason we make the jokes

Tom Reid:

is because people, people are still taken in by it, and, and the point is

Tom Reid:

that no matter how often we joke about it or talk about it or warn people about

Tom Reid:

it, somebody's going to give into it.

Tom Reid:

And that's the reason why the Nigerian Prince emails keep

Tom Reid:

showing up because they work.

Tom Reid:

And so to some degree, affiliate marketing, and maybe I'm making

Tom Reid:

a bad comparison to the Nigerian Prince in this process, but, but

Tom Reid:

I think you understand my analogy here in that the reason affiliate

Tom Reid:

marketing can work and will continue is because it can be well executed.

Tom Reid:

I just don't think it is.

Tom Reid:

I think too many of them are Nigerian-Prince-like more than credible

Tom Reid:

affiliate marketing arrangements.

Gail Gardner:

Well, affiliate marketing has a serious problem that if you're

Gail Gardner:

on the buyer's end, you have no clue.

Gail Gardner:

And that is that there are a whole lot of ways to steal people's commissions.

Gail Gardner:

And so.

Gail Gardner:

If you were a serious affiliate marketer, you could have a serious problem because

Gail Gardner:

there are sites that overwrite the code.

Gail Gardner:

Like let's say I give one of you my code and you go to buy something and you

Gail Gardner:

click on my link, but you have something installed like a free toolbar or a free

Gail Gardner:

tool of some kind, or some hacker type person put something in your browser.

Gail Gardner:

And even though you clicked on my link, I don't get the credit.

Gail Gardner:

It goes, the credit goes to someone else.

Gail Gardner:

And so there's that problem.

Gail Gardner:

It's the same thing.

Gail Gardner:

Like if you're an ecommerce store, you have an advertising problem.

Gail Gardner:

If you have listings on a shopping site.

Gail Gardner:

Like Google shopping and you have, you're paying per click on Google

Gail Gardner:

ads and you're on comparison sites.

Gail Gardner:

The same buyer could click on your ad and then go check the prices on some other

Gail Gardner:

site on Google shopping and then go check the reviews on some comparison site.

Gail Gardner:

And you're actually paying for that same customer four times.

Gail Gardner:

And when that happens, you better be selling them something

Gail Gardner:

expensive or you just lost money.

Deborah E:

Wow.

Gail Gardner:

Yeah.

Gail Gardner:

And we've got a lot of those things now where I'm all the time.

Gail Gardner:

Something's trying to get me to install some toolbar, CitiBank or some, some bank.

Deborah E:

Capital capital

Gail Gardner:

Capital One.

Deborah E:

Yeah.

Gail Gardner:

Right.

Gail Gardner:

So those kinds of things, I have a feeling steal the affiliate commissions.

Gail Gardner:

I don't know that that one does, but I know that there are some that do.

Deborah E:

Yeah.

Deborah E:

That one's always trying to check to see if like Amazon's

Deborah E:

the lowest or eBay or yeah.

Deborah E:

It's always checking the prices everywhere.

Gail Gardner:

Right, so if you install that in your browser, it could do lots

Gail Gardner:

of stuff and you wouldn't know it.

Gail Gardner:

Mm hmm.

Gail Gardner:

You don't, you, unless you're a programmer, you don't know what

Gail Gardner:

anything you have installed is doing.

Deborah E:

And we're not all honest as far as, if I hear about something and I

Deborah E:

know someone's an affiliate and even if I'm an affiliate, if they told me about it

Deborah E:

first, I want them to get the commission.

Deborah E:

So I'll contact them and say, could you please check and make

Deborah E:

sure you got the commission?

Deborah E:

Cause I went and purchased this and you should get the commission because

Deborah E:

you told me about it first, but I doubt that, that everybody does that.

Gail Gardner:

Definitely not.

Gail Gardner:

Yeah.

Gail Gardner:

Like everything else, it gets complicated.

Gail Gardner:

But, but if you're going to be a good marketer, you need to have wise

Gail Gardner:

strategies and blasting it to a bunch of related lists with this, with a

Gail Gardner:

similar overlap is not a good idea.

Gail Gardner:

That's a good point.

Gail Gardner:

Tom's right about that.

Deborah E:

Well, Hey, you know what, we've come up on the hour and this

Deborah E:

time I'm actually remembering to ask you Gail to mention what we're

Deborah E:

talking about tomorrow on Tip Talk.

Gail Gardner:

You know, I don't know because we changed directions

Gail Gardner:

again and now we are, we are trying to associate the TipTalks with

Gail Gardner:

what happened at Small Biz Fluence.

Gail Gardner:

So actually this challenge this month is overcoming your fear of failure.

Gail Gardner:

All right.

Gail Gardner:

Well, I still want to invite people that aren't already

Gail Gardner:

members to join us at bizsugar.

Gail Gardner:

com forward slash mastermind.

Gail Gardner:

Doesn't cost anything.

Gail Gardner:

You can come ask any question.

Gail Gardner:

You can share your experiences.

Gail Gardner:

And if I don't know the answer, I know somebody that does.

Gail Gardner:

So I would really like us to invite all the small business people and

Gail Gardner:

freelancers and agencies to come and be active there because it really

Gail Gardner:

can be a very valuable resource.

Deborah E:

There's a lot of people there.

Deborah E:

I've known for what, 10 years now, 11, 12 years.

Gail Gardner:

Uh, 12, 13, 14.

Gail Gardner:

The years are flying by.

Deborah E:

So yeah, a lot of, a lot of good people there.

Deborah E:

Even, even they pop in or gone for three weeks, come back.

Deborah E:

There's just a, it's great community there.

Deborah E:

So, so yes, I second that.

Deborah E:

And with that, thank you for tuning in.

Deborah E:

Those of you watching us on YouTube and, um, we'll be streaming in other places.

Deborah E:

Uh, we're adding things, but I won't bore you right now.

Deborah E:

You can catch us next week, same place, same time.

Deborah E:

And we'll see you in other places.

Deborah E:

Weeks go on.

Deborah E:

Thank you.

Martin Lindeskog:

Thank you.

Gail Gardner:

Bye.

Michael Anderson:

Don't forget to subscribe and join

Michael Anderson:

us at 5:30 PM Pacific Time.

Deborah E:

If you'd like to participate live.

Deborah E:

Visit us at socialcafechat.com for more information.

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